ALL CATEGORIES [UNLESS LISTED BELOW]
objectives
Describe the specific goals the campaign or activity aimed to achieve.
200 words
Rationale
Explain the insight, challenge or opportunity that shaped your strategy and creative approach.
300 words
Constraints
Outline any limitations such as time, resources, regulations or market conditions that shaped delivery.
150 words
Budget
State the overall budget and how it was allocated to maximise effectiveness. If applicable, include detail of the media spend. If part of a wider campaign, only provide results for the work in question.
50 words
Results
Demonstrate the outcomes achieved using clear metrics, performance data and evidence of impact. Ensure your results link back to your objectives.
Proof may be requested. if part of a wider campaign, only provide results for the work in question. If the work was part of a global campaign, only the results relating to the UK market should be included.
300 words
Final comments
In one compelling statement, explain what makes your entry standout?
50 words
TRAVEL MARKETING TECHNOLOGY SUPPLIER
AIMS
What specific marketing friction point in travel does your technology solve?
200 words
PRODUCT
Describe your technology and explain how it solves this challenge in practice. (What does it do, who uses it, and where does it sit in the discovery, marketing, or sales journey?)
300 words
DIFFERENTIATION
What makes this solution innovative or meaningfully different from existing technologies in the travel market?
200 words
IMPACT
What measurable results has this technology delivered for travel brands? (Include clear data points such as revenue growth, conversion uplift, cost savings, or performance improvements.)
200 words
Final comments
In one compelling statement, explain what makes your entry standout?
50 words
TRAVEL BRAND / DESTINATION BRAND OF THE YEAR
OVERVIEW
Describe your brand and target audience. What key challenges or opportunities defined 2025 for your brand?
200 words
PERFORMANCE AND GROWTH
Summarise your brand’s commercial performance in 2025. What measurable impact have your marketing and brand initiatives delivered? (e.g. revenue growth, bookings, market share, profitability).
200 words
MARKETING AND COMMUNICATIONS
How did you communicate your brand story in 2025?
200 words
REPUTATION
How is the brand perceived by consumers and the travel trade? Provide evidence (e.g. awareness, consideration, preference, repeat purchase, loyalty, customer satisfaction).
200 words
INNOVATION AND DIFFERENTIATION
What innovations have set your brand apart from competitors?
200 words
Final comments
In one compelling statement, explain what makes your brand a standout travel brand in the UK this year.
50 words
AGENCY OF THE YEAR
OVERVIEW
Who you are and how you differentiate in the travel market. Include details of key clients, wins, retention rates and quality of long-term partnerships.
200 words
IMPACT
Provide examples of standout thinking, innovation and results delivered for clients as well as contributions to the wider industry. Provide details of revenue growth, profitability, new business success and market expansion.
200 words
CULTURE
How do you attract, retain and develop talent, and foster a strong agency culture.
200 words
RESULTS
Provide evidence of measurable client impact, effectiveness and ROI.
300 words
REFERENCES
Client testimonial. (minimum one)
Team OF THE YEAR
OVERVIEW AND STRUCTURE
Who is in the team, their roles, and how the team operates together. Include how to team supports inclusivity, morale, development and wellbeing.
250 words
TARGETS
Summarise what the team’s goals and priorities were for 2025.
250 words
STRATEGY
Describe the team's strategy to achieve the targets – creative approach, use of resources, innovation etc. What obstacles were faced and how did the team overcame them together.
300 words
BUDGET
Indicate the budget set for the team.
50 words
RESULTS
Provide results for the major projects, campaigns or initiatives delivered by the team. Include tangible outcomes achieved, performance metrics and business impact.
250 words
CREATIVE TRAILBLAZER
Entry
Tell us why you think this piece of creative work should be recognised for boldness and bravery in travel marketing.
200 words