the judges
The judging panels are tasked to ensure that only the most outstanding entries are awarded the travel marketing industry’s most sought-after accolades.
The panels include senior marketing professionals from the full breadth of the travel sector, as well as marketing, advertising, PR and digital agencies, TV and social media platform specialists.
The judging panel will be announced shortly.
judging criteria
Entries will be judged on the following criteria.
ALL AWARD CATEGORIES (UNLESS LISTED BELOW)
creativity
How imaginative or impressive was the strategic, creative or media solution?
rationale
How well were communication channels selected, exploited and evaluated?
execution
How well were communication channels selected, exploited and evaluated?
reults
Were the objectives met? How impressive were the results and the return on investment?
TRAVEL BRAND OF THE YEAR / DESTINATION BRAND OF THE YEAR
Brand impact
What did the brand do that made it stand out from its competitors?
Quality
Does the brand represent quality and does it have longevity?
Reputation
How is the brand perceived by travel trade and/or consumers?
Leadership
Is the brand a market leader in its sector? Does it lead in innovation?
Distinction
How is the brand differentiated from competitors? Is it unique in its marketplace?
MARKETING / PR AGENCY OF THE YEAR
creativity
How imaginative or impressive was the agency's creative or media solution?
strategy
How effective was the agency's strategy to achieve their goals effectively – creative approach, use of resources etc.
execution
How well were communication channels selected, exploited and evaluated?
results
How impressive were the agency's results?
TEAM OF THE YEAR
creativity
How imaginative or impressive was the team’s strategic, creative or media solutions?
strategy
How effective was the team’s strategy to achieve their goals effectively – creative approach, use of resources etc?
execution
How well were communication channels selected, exploited and evaluated?
results
How impressive were the team's results?
CREATIVE TRAILBLAZER
This award is uniquely positioned to recognise creative brilliance. The judges will be looking for work that showcased a fearless approach; an original creative that challenged conventional boundaries to achieve its goals. |
scoring
The winner of each category will be awarded a Bronze, Silver, Gold or Platinum standard. The standard will be determined by the average points awarded by the judges.
platinum
8.76 - 10 points
Gold
7.51 - 8.75 points
silver
6.26 - 7.5 points
Bronze
5 - 6.25 points
NB: any entries scoring fewer than five points will be eliminated.