2026 SHORTLIST

AI IN TRAVEL MARKETING

Corinthia Hotels (MSQ DX)

South African Tourism (Story9)

SystemsX

brand launch or relaunch

Celestyal (Accord Marketing)

Cunard (W Communications)

East Staffordshire/ Burton

(Vivid Everywhere)

London Stansted Airport (M&C Saatchi)

Taiwan Tourism Administration (Kemosabe)

Visit Guernsey (TPA)

brand OR PR ACTIVATION

up to £100,000 spend

Explore Worldwide (Tigerbond & 72 Point)

Sandals Resorts (Accord Marketing)

Tourism Northern Ireland (Jago)

Travelzoo

Visit Pittsburgh (Black Diamond)

brand OR PR ACTIVATION

over £100,000 spend

Cunard (W Communications)

Lions Rugby Travel

Louisville Tourism (MDSG)

Loveholidays (ARK)

TUI UK & Ireland (One Green Bean)

CONTENT MARKETING

Costa Rica Tourism Board - ICT

(MDSG and Four Agency)

Halton Borough Council

(Vivid Everywhere)

Inghams and Santa's Lapland

Travel South USA and Partners (MDSG)

Travel Texas (MDSG)

CREATIVE CAMPAIGN

Brittany Ferries (McCann Bristol)

Expedia Group Advertising

(Expedia E Studio)

Great Western Railway (adam&eveTBWA)

Tourism Northern Ireland (Jago)

Travel Texas (MDSG)

TUI UK & Ireland

(EssenceMediacom & Leo Burnett)

Visit Greenwich (Vivid Everywhere)

CREATIVE TRAILBLAZER

Brittany Ferries (McCann Bristol)

Great Western Railway (adam&eveTBWA)

HX Expeditions (HX Creative Studio)

loveholidays

YOTEL (Hue & Cry)

CUSTOMER RELATIONSHIP MANAGEMENT

Cunard (Bond)

Ice Travel Group

Travel Chapter

DESTINATION BRAND

Visit California

Visit Greenwich

Visit Peak District and Derbyshire

Visit Southport

Visit Guernsey

Diversity, Equity and Inclusion Campaign

Intrepid Travel (FINN Partners)

The Spanish Tourist Office (LOTUS)

Visit California (Black Diamond)

INFLUENCER MARKETING

Crystal Ski Holidays

London Northwestern Railway

Mercury Holidays

Party Hard Travel

Travel South USA and Partners (MDSG)

Travel Texas and Partners (MDSG)

TUI UK & Ireland

Visit Tenerife (MDSG & Four Agency)

INTERNATIONAL CAMPAIGN

Delta Air Lines (FINN Partners)

Destination Canada (Story9)

European Travel Commission (Story9)

Expedia Group Advertising

(Expedia E Studio)

RateHawk

Travel Texas (MDSG)

Tripadvisor (00NATION)

MARKETING AGENCY

Accord Marketing

Designate

MDSG

Propellernet

Vivid Everywhere

MARKETING CAMPAIGN

UP TO £100,000 SPEND

Mercury Holidays

Party Hard Travel

Singapore Airlines & South Australian Tourism Commission (Story9)

Visit Southport (Vivid Everywhere)

VisitNorwich (Fabbrica Media)

West Midlands Railway

MARKETING CAMPAIGN

£100,000-£500,000 SPEND

East Midlands Combined County Authority (Vivid Everywhere)

London Gatwick Airport

(Arke Agency & O&G)

Nassau & Paradise Island

(FINN Partners)

P&O Cruises

(WPP Media - Wavemaker UK)

Travel South USA and Partners (MDSG)

Escape your everyday to the English Riviera (Chalk & Ward)

Texas Frontiers Road Trip (MDSG)

MARKETING CAMPAIGN

oVER £500,000 SPEND

Eurocamp

Fred. Olsen Cruise Lines

(Accord Marketing)

Great Western Railway (adam&eveTBWA)

P&O Cruises (Pablo)

Riviera Travel

Sandals Resorts (Accord Marketing)

MARKETING RESPONSIBLE AND SUSTAINABLE TRAVEL

CV Villas

G Adventures

holidaycottages.co.uk

MEDIA PARTNERSHIP

Brittany Ferries X The Guardian and The Observer (McCann Bristol)

Costa Rica Tourism Board - ICT X The Independent (MDSG)

Princess Cruises X The Telegraph (the7stars)

Switzerland Tourism X The Times & Sunday Times

Travel Texas X News UK (MDSG)

Travel South X The Independent

out of home

British Airways

(Uncommon Experience Studio)

Inghams (Propellernet)

Sandals Resorts (Accord Marketing)

PARTNERSHIP MARKETING

British Airways Holidays & Universal Orlando Resort

Intrepid Travel X Stylist

Tourism Australia & Singapore Airlines (Story9)

PR AGENCY

Black Diamond

FINN Partners

LOTUS

PR42

Propellernet

PR CAMPAIGN

up to £40,000 SPEND

holidaycottages.co.uk

Inghams Ski (Propellernet)

Intrepid Travel

Skyscanner (FINN Partners)

Travelzoo

PR CAMPAIGN

over £40,000 SPEND

British Airways Holidays & Universal Orlando Resort

Cunard (W Communications)

Manchester Airport

Tourism Northern Ireland (Jago)

TUI UK & Ireland (One Green Bean)

Zulal Wellness Resort by Chiva-Som (Frog & Wolf PR)

RADIO / PODCAST / STREAMING ADVERTISING

Atlantic Canada (FINN Partners)

Explore Worldwide (Earmax)

South African Tourism (Story9)

Tripadvisor

Universal Destinations and Experiences

Visit Jersey (FINN Partners)

Rising Star of Travel Marketing

To be announced...

SEARCH

Fred. Olsen Cruise Lines

(Accord Marketing)

Inghams Ski (Propellernet)

Princess Cruises (the7stars)

Wightlink Ferries (Summon)

SOCIAL MEDIA

ABTA

Crystal Ski Holidays

Eurocamp

Inghams

Parkdean Resorts

(Fleet Street Communications)

TEAM OF THE YEAR

Expedia E Studio

Intrepid Travel in-house PR Team

P&O Cruises Marketing Team

Travel Chapter Marketing Team

TUI UK & Ireland in-house PR Team

Universal Destinations and Experiences UK PR Team

TRADE MARKETING CAMPAIGN

easyJet holidays

Expedition Cruise Network (Lotus)

National Geographic Traveller UK

(APL Media)

P&O Cruises

Visit California (Black Diamond)

RISING TRAVEL BRAND OF THE YEAR

Galaxi

Holiday Expert

Sembo

TRAVEL BRAND OF THE YEAR

Barrhead Travel

easyJet holidays

G Adventures

Great Western Railway

Intrepid Travel

loveholidays

TRAVEL BRAND PLATFORM

Audley Travel (JHET)

Real Response Media

Secret Trips

Travel Content Creator

To be announced...

Travel Marketer of the Year

To be announced...

Travel Marketing Technology Supplier

To be announced...

Travel PR of the year

To be announced...

TV / STREAMING ADVERTISING

Fred. Olsen Cruise Lines

(Accord Marketing)

Oliver's Travels (Accord Marketing)

P&O Cruises (Pablo)

Parkdean Resorts

(Fleet Street Communications)

World of Cruising

(Real Response Media)

VIDEO OR PROGRAMME

Expedia Group Advertising

(Expedia E Studio)

Holland America Line

Radisson Hotels (Njord Studio)